Production Starter

A Framer alternative built for long-term production

Framer is excellent for launching fast. But a SaaS or business website isn't just a launch project — it's an asset that needs to survive team changes, content growth, and years of operation. Production Starter is built for that lifecycle.

The Framer pricing problem

Framer charges per monthly unique visitor. A SaaS marketing site that grows from 1,000 to 20,000 monthly visitors moves through multiple pricing tiers — on a website that generates no direct revenue itself. Production Starter is $299 once. Static hosting is free at any traffic level.

The back office doesn't disappear if you cancel

A Framer site's CMS lives on Framer's platform. Cancel the plan and the CMS stops. Production Starter's back office is part of your codebase — no subscription required to keep it running.

Deployable to FTP — not just Framer hosting

Framer sites are hosted on Framer. Self-hosting isn't a first-class option. Production Starter is static files — deploys to FTP, Vercel, or Cloudflare Pages. The client's existing hosting works.

Developer handoff that works

Framer sites are editor-driven. Handing the site to a developer means handing them a Framer canvas — not a codebase. Production Starter is a standard Astro Git repository. Clone, run, edit, deploy.

When Production Starter makes more sense than Framer

  • You're building a long-term SaaS or business site, not a campaign landing page
  • You don't want visitor-based pricing that scales with your growth
  • Your client has existing FTP hosting and doesn't need Framer hosting
  • A developer will own and evolve the codebase over time
Full comparison: Production Starter vs Framer