Production Starter

Who this is for

Production Starter is for people who want a complete website system — front end and back office — that they own outright, deploy anywhere, and never pay a monthly subscription for. It assumes a developer is in the loop.

Not a theme. A complete delivery system.

Theme marketplaces give you a front end. You still need to solve content management, deployment, and client handoff. Production Starter solves all three — front end, back office, and deploy-anywhere output — in a single system, for a one-time payment.

If you've bought Astro themes before and found yourself stitching together a CMS, a deployment pipeline, and a client training session, Production Starter is what you were actually looking for.

This is for you if

  • You're a developer or agency delivering client websites
  • You're a founder who wants to own your SaaS marketing site, not rent it
  • You want a back office without a third-party CMS subscription
  • You need to deploy to FTP on existing client hosting
  • You want a system that stays maintainable as teams and content grow
  • You're tired of platform subscriptions compounding on every project

This is especially right if

  • You deliver multiple client websites and want one consistent system
  • Your clients have existing FTP hosting they don't want to leave
  • You want performance and SEO handled at the architecture level, not with plugins
  • You want to hand off a site with a back office the client can actually use
  • You're building a long-term SaaS site, not a launch-week landing page

This is probably not for you if

  • You need a drag-and-drop visual editor
  • Your team publishes content daily without developer involvement
  • You want unlimited customization without writing code
  • You're building a short-lived campaign page
  • You expect ongoing support or consulting with the purchase

The agency case

Developers and agencies are the primary audience. The agency license — $999, unlimited client sites — is designed to make Production Starter a repeatable delivery system, not a per-project cost.

See pricing